What is ios app reviews & Why is it Important?

iOS App reviews are the feedback left by the app users. These are the personal messages that users give on the basis of their experience. These app reviews are an integral part of the app development and sales process. 

The iOS app store boasts a vast collection of apps. Starting from games to media apps, camera to social networking, iOS app store has got it all. When you open the iOS app store, you search the app that you are looking for. Now the first thing that comes up after the initial search is a list of similar apps and a user rating assigned to each one of them. 

These user ratings are what that decides how well an app is performing. Now, before you download, you go through the reviews. These reviews give an idea about the facilities of the app and the problem you are likely to face if you use that app. User reviews are a vital thing. 

Let us look at the importance of the iOS app reviews.

 An User guiding tool 

The first and foremost thing that app review does is provide the user feedback to the people who want to use that app. When a person wants to try out a new app, he/she goes through the user reviews of the app. This is necessary too. Consider this example. Let’s say you want an app that lets you take notes and organise your tasks. Now this is an important task and you need an app that you can rely on. It would be terrible if you found that the app crashes frequently or that it does not sync regularly or that there is a bug in that build after you download and start using that app.
This indeed is a terrible thing. That’s when reviews come to play. It is likely that many people have used the app and wrote reviews to share their experiences. Now if you come across an app with many bad user reviews, you know that app is to be avoided. User Reviews lets you make a clear and confident choice.
So, in case you were not paying attention to iOS app reviews, we recommend you go through them the next time you think of downloading some app.

Feedback for Developers

Like many software, apps are prone to bugs as well. It is indeed a program after all. Many a times, there is some glitch or issue with the app despite careful consideration and development. These small issues can cause improper app functioning. Mostly, app are verified for performance but few a times, some things go unnoticed. Now, the people using your app normally write a review on the issues and after going though them, you can identify the problems and solve them. This constant feedback is really important in app development. In constant updates and software build improvements, your app is bound to dis-function and if you do not regularly improve your app, then you might get out of the iOS app competitor.
There is a second thing now. Your app has likely hundreds of competitors who work day and night to come at top of charts. Now, if you don’t regularly introduce new things in your app, then there is a chance that your app  starts underperforming. In such cases, iOS app reviews come to rescue. These reviews give ideas about what new things are your users expecting from your app. Apart from that, it is through these reviews that you come to know the problems that users want to be sorted out. By taking valuable insights from user reviews, you can craft your app to perfection and can ensure that your app stays at top. Therefore, user review help you to stay at top by helping in finding out bugs and also by telling about the needs that users expect in your app.  

Reviews tell your app ranking 

User Reviews are reflections of your app rating. The cycle of app ratings is a very complex one. The iOS app ranking of your app depends mainly upon two things. The number of downloads and the user ratings. The more downloads you have, the better your rating will be. The same goes for the user ratings. Now here I lies the trick. Your app downloads depends on the app reviews, which in turn depends on the app rating. The user reviews motivate users to download your app and it is then after use your app gets an user rating. Now, there in is the scope for improvement. If you get good user reviews, your app downloads will increase and ultimately your app will top the charts. 

As mentioned in the onset of the article, app reviews are a vital thing for both users and the developers. It is through user reviews that people come to know about the app experiences which ultimately drives them to use the app. For developers, it is through app reviews that they learn about the problems and scope of improvement in their app. iOS app market is huge and there is a lot of growing competition. Untill and unless you derive insights from the user reviews, you might not gain an edge. So take into consideration these user reviews, no matter if you are an user or a high end iOS app developer.