If you are an app developer, then ASO is certainly a game changer for you. In case you are planning to publish your own application in future, ASO is something you need to ponder over.
ASO is app store Optimisation. There are two main app stores namely Android Play Store and Apple store. At the moment your application becomes live on any of the platforms a big hurdle comes to light. The competition is big to drive attention of the users. The end users need to be informed about your application and then a download would be earned. But the job is not easy. Millions of applications are in the race. You need some dependable strategies.
Just publishing a very good application is not enough. Your app idea may be unique, involving but there is an obstacle! The app stores are not beginner friendly. Grabbing the limelight is very challenging.
So, what is the right approach!
There is no shortcut in this case. You need to take the regular path and work hard. Having said that, we should also understand the app store algorithm. Basically, the app Stores act like search engines for the end users. The end users search for a particular keyword and discover the applications related to it. As such there comes a need to optimize your app page. You must help the app store find you as well as the end users.
How to Optimise?
The method of Optimisation of the app page for the app store search results is known as ASO or App Store Optimisation. There are many different techniques that have emerged. But basically ASO is involving these 5 steps:
- Selecting Right keywords.
- The app page is optimized for search results with proper app title and description.
- Learn about the competition.
- Encourage end users to give feedbacks.
- Research and research more.
Be that as it may be, ASO strategies and their proper implementation can give you a tough time. There is so much to cover. We would recommend you to find a Top ASO company for the job. A top ASO company in India would help you optimise your application effortlessly and efficiently.
Now let us look into some benefits of ASO.
- Increase in downloads.
- Improve visibility
- ASO improve app rankings
- Increase in ratings and downloads.
- ASO in long run helps the app to be recognised and perform well.
Conclusion.
At the moment, an application is published it has to face the competition to gain visibility. There are different strategies to achieve the same. ASO involves all the methods that can be used to make an application more visible. Some basic ASO steps include selection of right Keywords, optimising the app page, research about the competitors, etc. All the steps need to go hand in hand.
ASO isn’t less complex! So Top SEO companies come into picture. A top SEO company can help your ASO efforts to produce best results. With ASO done properly, downloads, reviews and engagement increases…