For a high retention app campaign, it is very important to develop a sound strategy for the keyword installs. Keywords play a very important role when it comes to app visibility and it has yet another important role in app promotion. People find your app using these keywords only and therefore you should be very careful while selecting these keywords. The ideal way is to use a keyword program like keywords.cc and then use these keywords while publishing your app. These keyword generator programs suggest trending keywords thereby increasing the chances of your app to come in the search list. This is indeed helpful when you are a new developer and you want to publicize your app in a cheap and cost-effective manner.
The next important thing is search installs. This also targets increasing your Android app installs and iOS installs by increasing the search visibility of your app. The main idea behind this is similar to keyword installs. You add specific words in your app description to improve its visibility in the app store. If you have purchased a keyword, say “cricket”, then if someone searches with the keyword “cricket”, then your app will come in top of the results. This is a really strong and impactful way to increase your app visibility and make sure that you continue to get app installs. Most of the developers are buying app installs to increase visibility.
These are some of the key elements when we talk about app campaigns. Making people install your app is a very tough task and it takes lot of carefully planned and executed marketing methods to keep your app in the surface. The Play Store has an app count of 3 million and the iOS Store too has around 2 million apps. In such a crowded place, if you don’t strategize and keep on moving, then wining or even leading your app in the app store will be tough.
But the work doesn’t end here alone. You need to make people retain your app and sometimes make them upgrade to a higher and better version. This is where the main money lies. The more people will spend time on your app, the more profits you will be making and again, it is the upgrades that make the big money.
App Retention
Undoubtedly, this comes as an important step in the app campaign strategy. Making people retain your app takes whole lot than mere advertising. For a good retention rate, you should keep adding new features in your app. The interest has to be kept alive you know. You need to consistently keep adding exciting things and remove the problem causing and annoying add-ins in your app. Reward your user at times and offer gratitude to users for using your app. This is the first step and the next one is to make them upgrade them to the premium version, which probably is the toughest thing to do. To achieve this, make the users understand the importance and benefits of using premium and never spam your product. It makes things annoying. Also, offer special discounts and rewards for upgrading to premium. Don’t be afraid to take risks but make sure that these risks are calculated and they possess no threat to your app’s image and your finances as well.
Here it is. These are some of the important aspects of app campaigns. Make sure that you follow the guidelines carefully. Stay away from websites that claim to promote your app. Don’t fall for fake trips. All these methods are well tried and tested and are authentic too. All the best for your app campaign.