ASO stands for: App Store Optimisation and, put simply, describes The process of improving the overall visibility of a mobile app in an App Store. It’s just like search engine optimization is for websites, app store optimization is for mobile apps. It’s a relatively a new concept in the field of digital marketing, we explore what is ASO and how you can use it to improve the visibility of your app. For now, it’s just important to note that App Store Optimisation is the future, and something you should be thinking about if you have one or you’re considering having one built. ASO has played an incredibly important role in app store search and discovery over the years and is a crucial skill for digital marketers to master in today’s competitive mobile landscape.

☆The 2 different App Store platforms:

Just to make things a little more complex, there are 2 different platforms to cater for when thinking about optimizing your mobile app:

(i)Google Play (Android)

(ii)Apple’s App Store (iOS)

-And they work very differently.

A division of Google, Google Play learns from the wonderful World Wide Web and operates on descriptions; whereas Apple is preoccupied with the media and keywords.

This difference needs to be considered when thinking about ASO, but that’s a whole other blog on its own.



  1. eZrankings

eZrankings is considered to be one of the most reliable app marketing service provider company in India. The company is known to have served thousands of clients ever since the time of its inception. With years of experience in its arsenal, the company has set new and higher quality standards of services in the world of digital marketing. With eZrankings and its professionals, you can avail SEO, ORM, website designing, web development, and social media marketing services along app store optimization.


  1. BrandBurp

When it comes down to trust and credibility, there are only a handful of marketing companies available, and BrandBurp is amongst them. Ever since its inception in 2015, the company has successfully delivered projects to over 2,000 clients. As far as its services are concerned, BrandBurp is all about social media marketing, PPC, ORM, brand marketing, app & web development, and SEO Services. Though BrandBurp is a leader in the marketing industry, its services don’t cost that much which is the reason why most start-ups rely on this particular company.



  1. Gummicube

Gummicube revolutionized mobile marketing in 2010 as the first App Store Optimization company. Gummicube’s DATACUBE ™ software leverages proprietary ‘big data for mobile’ to understand search trends and the competitive landscape inside of the app stores. By using DATACUBE, mobile search data and user behavior are no longer a black box — resulting in greater visibility, more high-quality organic downloads, and a lower overall cost of user acquisition.


  • Services: App Store Optimization, Mobile App Marketing, Review & User Sentiment Management, Social Influencer Program,
  • Offices:  San Jose, US
  • Tagline: We’re dedicated to helping your mobile app find its audience.


  1. Lab Cave

 Lab Cave is a mobile growth company part of the Fibonad Group. Founded in 2013, Lab Cave has launched over 700 apps achieving over 250Mm organic downloads.  Having successfully lived through all the phases of an app release (with over 2,000 updates and more than 3,500 A/B tests), Lab Cave knows first hand the pains and desires of other app developers and mobile-first companies.

  • Key ASO services: achieved more than 200 million organic downloads
  • App stores:  Google Play and iTunes App Store.
  • Tagline: Lab Cave ASO, Mediation and Search Ads for Apps and Games
  • Offices: Madrid, Spain



Agency knows how to create engaging content that will improve your app ranking and will bring more downloads for your mobile apps.

  1. Redbox Mobile

It is a mobile marketing and app store optimization agency. Founded in 2013, the UK-based company helps developers and marketers increase their app’s rankings, downloads, and revenue. Redbox Mobile will analyze your app’s performance in the app store and direct changes to optimize your app store assets. Their impressive list of global clients includes Vodafone, Universal, Tesco, and Virgin.

  • Key ASO services: strategy, app store, and competitor analysis, optimize your app store assets including video and screenshots.
  • Tagline: App store optimization and search ads specialists.
  • Offices: Hungerford and London(UK)


  1. AppAgent

It’s a mobile app marketing agency. It’s been driven by a team of experts in various mobile product and app marketing fields. The agency provides a number of app marketing services such as pre-market analytics, app onboarding optimization, paid traffic as well as ASO. The AppAgent serves a number of mobile app studios and app startups, among its clients, are Wooga, Malwarebytes, BNP Paribas,, or CI Games.

  • Key ASO services: App Store / Play Store optimization
  • Tagline: Mobile Marketing Experts Available For Hire
  • Offices: Prague, Czech Republic.



Keep in mind ASO takes time; there is nothing like a silver bullet. No one can state an ASO strategy that will 100% guarantee a higher rank on App Store searches; however, the above mentioned ASO factors are based on tried and tested methods that experts have followed over the period. SEO where more than 200 ranking factors determine Google Ranking Algorithm, ASO is also dependent on Search Algorithms, but there is no conclusive evidence on how it works.

 Consistent leg work is required to test the effectiveness of the ASO strategy, as being found amongst millions of apps on the app store is a challenging task. To reap the rewards of ASO driving consistent efforts in the right channel is the only get to go solution.

A pro tip would be always to keep track of your efforts. Also, learning what your competitors do can help you improve your ASO results. Most importantly, never forget to optimize the app regularly.