Android is dominating the mobile app market. App developers publish every day their new creation. No. of android apps had reached almost 2million with more than 150billion downloads. This market is continuing to grow. How users decide to download an app? More than 80% users find app store ratings and reviews important when considering whether download an app or not. In Google play store, when user search an app they first check ratings they enter in that app page which has higher ratings and then go for reviews. Satisfying reviews assure them to download the app and negative reviews decreases the chances of being downloaded. Reviews impact on users Great apps always get higher ratings and reviews. Reviews and ratings are two strong weapons of any app. a potential customer believe in app reviews and ratings more than descriptions given by app marketer. It changes mind very fast. You when see an app below 4star rating imagine its features obviously bad enough, not be given attention and vice-versa. That’s why receiving positive reviews and higher rating is very important task of app developer’s if he is concerned about his app truly. Impact on app store rankings Google play store or any apps store has their private algorithms for ranking which is clearly not mentioned anywhere. It is quite difficult to determine the certain weights on rankings given the number and variation of various major elements. It is very clear that types and quality of reviews and ratings affects strongly rankings. This is for sure that one element included in app ranking is ratings and reviews whether for Android apps or Iphone apps. Good ratings have proven to way of better conversions from direct app store search results. Ratings and reviews enhance the visibility of app and simultaneously increases downloads and rankings too. Importance of app store reviews-

• Positive Reviews

75% of the customer downloads only that app which has most of positive reviews and take it as the important factor but 25% don’t care about reviews and download on their own judgement basis.

• Download rate

App store comments and ratings affect the download rates and before downloading most of the users view reviews and ratings, rating above 4 and positive reviews can change the download rate easily.  

• Boost App Ranking

Reviews and ratings are key factors for the improvement of app’s ranking and its visibility. Good ranking is important as the competition between the developers is getting fierce.  

• Useful information about app

App reviews are like report cards for developer, it suggests improvement that an app developer has to focus and which sector is strong and weak it suggests all.  

• Reviews by real users are highly valued

Reviews from real users with their active profiles and latest reviews are highly regarded as the motivating factor to download the app. Reviews are regarded as customer’s first choice when it comes to trust issues related to an app. that’s why every time a popup arrive whenever you go to certain page or use an app. they ask you to give reviews and rating related to app because it guides other people too and bring out negative aspects also about app at which app developer has to work. Ways to get android app reviews-

1. Build a good app. your app should be good enough where people can’t resist to review and rate your app.
2. Don’t irritate your users. Let them be free whenever they want they can review the app. don’t ask ever for specific ratings or reviews. Do ask them if they are enjoying the app or not. It should never appear in between competition of a very important task this irritates them from root and they review worst. You should ask them when they have successfully completed their job.
3. Whenever users don’t rate good or review bad or ask queries, don’t ever feel shy to answer. Apologize for wrong and ask for better things you can do in future to make your app better than it was before. Respond to feedback makes a strong connection between app developer and users. This maintains retention rate too.
4. You can ask your customers to leave a short comment about your app when they use your app. it will take only few minutes and if they really liked your app they will review it for sure. Through this way you can collect many reviews and ratings.
5. Mutual help. You can go for mutual help. There are some companies that do it. They review your app and you review their app. it’s that simple no fakes.
6. You can ask your users to share your app with their friends on some reward system where they review and rate app and get rewards.
7. By reviewing on Google Play store for any app, users can become guide related to particular field. For which you have to complete certain task and terms & conditions apply.
8. Fix things as soon as possible for which people are complaining about. It shows that this app is active and is ready to do every possible change for customer’s conveniences.  
9. Update your app with more mind-blowing functions and remove unwanted features from your app to make it more professional meaningful. 
10. Show patience. People may abuse your app they may say it worst but that is not a place for fight. You should answer in most sincere way. Think it as a test and conquer over your fear by making your app more competitive and challenging so that next time criticism turns into praise. 

Paid app reviews There are many companies out there from where you can buy app reviews too but certainly developers hesitate to buy because it is also risky. You have to check thoroughly about every company because one single fake review can ban your app from play stores. It’s not like unsafe but developers want to gain organic installs with organic real reviews and ratings. You can buy as well get free reviews too. Get reviews from Reviews-Motion- In Reviews Motion you get only 100% real reviews for your apps. Here in order to get app reviews you firsts have to review other apps. Once you do this you obtain 1 point. To submit you need to take a proper screenshot and submit it to the platform. When you post screenshot you get 1point. When other reviews your app you lose 1point.  You can review here for iOS and android. Here main point is giving a review and receives a review. The purpose of reviews motion is to present your app so that other users can also try your app test its features and give a detailed and honest opinion. Google clamping down  Google is clamping not only on reviews (fake) but also on installs spamming. Applications that are not trying to game with Google Ranking algorithms for visibility are still permitted. Developers must not to attempt the placement in the Google play. It is talking about illegitimate, fraudulent installs, reviews and ratings. It must be clear now that how much it is important now to buy installs & reviews from real company and 100% original users, who download, install the app and give review with their active profiles which is true for which you should rely on organic reviews and ratings otherwise buy after satisfying with company and its users.