App Store Optimisation is an integral part of an app company’s promotional strategies. After an application is released in app stores, the main challenge is getting installs and reviews. For installs and reviews, the application needs to be visible.


Consider a case where you have developed a very good application. The competition in the app stores makes your app get lost in the crowd. To avoid this problem, you need to apply certain strategies that are proven to deliver. Talking about strategies, there is none better than ASO methods. Certainly, app store Optimisation can help your application get more users.
So here we find that after developing a good application you need to promote it. Without proper promotion strategies, an application can never face the competition.


Let’s now find out how ASO works.

ASO or app store Optimisation is a set of methods that one can apply in the attempt to get more visibility for the app. It works well as it uses the algorithm of the app store that monitor the app standards. In simple words, ASO helps the search engine find your application as and when searched for.
ASO works as you keep on Optimising your application for certain targeted keyword searches. With consistent efforts, Google is bound to pay the reward. It would place the application at a higher place in app store search results.
ASO works as the way of working of the app store search is decoded. And optimization is done accordingly.

So, now we know how ASO works but App store Optimisation is not a simple affair. Good app Store Optimisation involves the best possible methods that don’t harm or penalize your application. Yes, some can do ASO by themselves. But if you are not able to carry out properly an ASO services company must be contacted. Top ASO companies can find out what would work and what wouldn’t for your app. They are highly trained and experienced in the job. There are several ASO companies in India.
Having said that without talking about the benefits of ASO it would not be sensible mentioning ASO companies.

Benefits of ASO.

There is more than one benefit of ASO. We would have a brief look at the same.

  • ASO helps applications to compete for visibility.
    ASO keeps/ makes the application fit for discovery during the app store search.
    The effect gets multiplying after initial work is done.
    If ASO is done appropriately the impact lasts for a long time.

Now coming back to ASO companies, there are things to look for too. The main question is how to select a good one.

  • A good ASO company would be open about its policy.
    An experienced agency is more suitable.
    The records of the past speak a lot. A proper investigation is needed.
    Be assured that the company is capable of handling the project and delivering results
    Leave no stone unturned to get reviews about the company from past clients and critics.